It's Butter! Our 2025 Color of the Year
A soft energizing Butter yellow with a creamy satin finish
Inspired by the most lovable ingredient of all, Butter is more than an indulgent, joyful color. It's an invitation to savor life's simple heartfelt moments.
How Butter is spreading delight
Comforting
The nostalgia associated with yellow spreads warmth and cherished memories, creating a heartwarming atmosphere like melted butter on toast.
Indulgent
Pale, golden and velvety, Butter’s creamy richness elevates the simple into the extraordinary—from decadent pastries to precious memories.
Inviting
Soft and energizing, Butter beckons, welcoming you home and extending a warm invitation to stay a while longer and savor every moment.
How Butter became the 2025 Color of the Year
Driven by the desire for comfort and nostalgia, the color yellow, with its ability to transport us back in time, evokes warm memories. While it hearkens back to the soft yellows of the 1950s or 1960s, Butter feels fresh and modern, a classic neutral.
“Evoke comforting memories & bring a sense of delight to every space".
– Brittni Pertijs
KitchenAid Lead Color, Material & Finish Designer
Go through past Colors of the Year
2024 – Blue Salt Sparks
Inspired by the way a pinch of salt can open your senses to new depths of flavor, Blue Salt is anything but monotonous. Salty, yet sweet and blue, yet purple, it’s a living color that sparks optimism, creativity and fresh perspectives.
2023 – Hibiscus Captivates
Inspired by the captivating beauty of Hibiscus flowers in a verdant garden, this eye-catching fuchsia is bound to stand out on your countertop—just as it does in nature.
2022 – Beetroot Stands Out
It turns heads and helps us see the ordinary through a new lens. Uproot the familiar, ignite the spark of creativity in the kitchen and beyond. Get inspired by the vibrant possibilities of Beetroot.
2021 – Honey Comforts
Honey is the golden orange glow at the center of the home, a source of comfort and warmth.
The colorful world of KitchenAid
From pastel pistachio to bold beetroot, we’ve got a color to fall in love with. Add color to your kitchen with delicious shades inspired by the beauty of nature. Making has never been so vibrant. Which color will you choose?